SERP
Search Engine Results Page — the page displayed by Google after a user searches for a query.
Definition
SERP stands for Search Engine Results Page. It is the page you see after entering a query into Google. A standard SERP contains a mix of organic search results, paid advertisements (PPC), and rich features like Featured Snippets, Knowledge Panels, and "People Also Ask" boxes.
The ultimate goal of SEO—and by extension, the goal of building backlinks via directory submissions—is to improve your position on the SERP for your target keywords. Because over 60% of all clicks go to the top 3 results on a SERP, moving from position #11 (Page 2) to position #3 (Page 1) can result in a massive exponential increase in organic traffic.
Example
When you search for 'best startup directories', the page listing backlinks.fyi and its competitors is the SERP for that specific query.
Frequently Asked Questions
Because there are only 10 spots, and you are competing against every other site on the internet. Google uses Domain Authority as a primary filter. If you have a DR of 5 and your competitors have a DR of 50, Google is highly unlikely to place you on page 1 of the SERP, regardless of how good your content is. Directory backlinks help close that gap.
Related Terms
Put it into practice
Browse startup directories with DR scores, dofollow status, and submission tips — everything you need to build your backlink profile.
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