Search Intent
The underlying goal or purpose a user has when typing a query into a search engine.
Definition
Search intent (also known as user intent) is the primary goal a person has when searching for a query on Google. Intent generally falls into four categories: Informational (looking for an answer), Navigational (looking for a specific website), Commercial (researching a future purchase), and Transactional (ready to buy).
Understanding search intent is critical when optimizing your directory profiles and landing pages. When someone searches for "best AI writing tools" (Commercial intent), they want to see a list or comparison, which is why directory category pages rank so well for these terms. When you submit your startup to an AI directory, you are intercepting users at the exact moment they have Commercial or Transactional intent.
Example
A user searching for 'how to send an email' has Informational intent. A user searching for 'Mailchimp vs ConvertKit' has Commercial intent. Directory category pages thrive on capturing Commercial intent.
Frequently Asked Questions
Because of search intent. When a user searches for "CRM software", Google knows they want to compare options, not just look at one company's landing page. Therefore, Google ranks directory pages (like G2 or Capterra) because a list of options better satisfies the user's Commercial intent.
Related Terms
Put it into practice
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