Organic Traffic
Visitors who land on your website from unpaid search engine results.
Definition
Organic traffic refers to the visitors that arrive at your website as a result of unpaid search results on engines like Google, Bing, or Yahoo. Unlike paid search (PPC) where you buy your way to the top, or referral traffic where users click links on other websites, organic traffic is earned entirely through Search Engine Optimization (SEO).
For most startups, organic traffic is the holy grail of marketing because it compounds over time and is practically free once established. The primary purpose of a directory submission campaign is to build the domain authority required to increase your organic traffic. The backlinks you earn from directories act as the foundation that allows your landing pages and blog posts to rank higher in organic search.
Example
A user searches Google for 'invoice generator API', sees your startup's documentation page ranking #3, clicks it, and signs up. That is an organic traffic conversion.
Frequently Asked Questions
SEO is a slow process. After you submit to a directory, the link must be approved, then crawled by Google, and then factored into your domain's authority. You typically won't see an impact on your organic traffic for 60 to 90 days after your submission campaign.
Related Terms
Put it into practice
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